dentro

dentro MCP

Structured commerce data for AI agents. One MCP server, 22,000+ DTC brands, real-time product data, no scraping, no hallucination.

What it does

Lets any MCP-compatible agent (Claude Desktop, Cursor, custom agents) query a curated registry of 22,000+ DTC e-commerce brands across 16 countries. Five tools, all returning clean JSON:

• discover_companies — find brands by natural-language query
• search_products — search products within a brand, real prices and stock
• get_product — full product detail with variants, images, descriptions
• list_categories — browse a brand's category tree
• get_site_info — brand metadata and agent instructions

Why use it

Without dentro	With dentro
Agent web-searches Google, scrapes 10 storefronts, hallucinates prices	One tool call, structured JSON, real data
30+ second latency, 50K+ tokens	Sub-second, ~2K tokens
Generic results dominated by Amazon	Curated DTC brands, agent-optimized

Install

npm install -g @dentro-fyi/mcp

Get an API key at dentro.fyi (free tier available).

Claude Desktop

Add to claude_desktop_config.json:

{
  "mcpServers": {
    "dentro": {
      "command": "npx",
      "args": ["-y", "@dentro-fyi/mcp"],
      "env": {
        "DENTRO_API_KEY": "your-key-here"
      }
    }
  }
}

Restart Claude Desktop. Try: "Find me a sustainable tote bag under $30."

Cursor / other MCP clients

Same config shape. Any MCP-compatible client can use it.

Example

You: I need merino wool socks for hiking, ideally American-made.
Claude: [calls discover_companies({query: "merino wool hiking socks American-made"})]
        [finds: Darn Tough, Smartwool, Farm to Feet]
        [calls search_products({company_id: "darn-tough", query: "merino hiking"})]
        Here are 3 options from Darn Tough, all in stock, made in Vermont...

Coverage

• 22,173 brands across 16 countries
• 4 verified platforms (Shopify, WooCommerce, WordPress, Magento) plus custom connectors
• Tier 1 (verified): full product API
• Tier 2 (listed): structured data only
• Tier 3 (directory): brand info only

Pricing

• Free tier: 100 requests/day, all tools
• Paid tiers: higher limits, priority discovery, attribution analytics
• See dentro.fyi/pricing

Resources

• Docs: dentro.fyi/docs
• API reference: dentro.fyi/api
• Issues: github.com/dentro-fyi/dentro-mcp/issues
• Contact: hello@dentro.fyi

License

MIT.