Andru — Operational Empathy for B2B

Andru MCP Server — Operational Empathy for B2B

19 stakeholder understanding tools for technical founders navigating high-stakes B2B interactions. ICP scoring, buyer persona simulation, competitive battlecards, MBTI-adapted messaging, deal classification, sales hiring blueprints, VC thesis matching, founder wellness, and pre-meeting briefs — built on 20 years of B2B sales pattern data.

Works immediately — no pipeline data required. Describe your product and Andru delivers stakeholder understanding in seconds. Run a full pipeline for empathy tuned to your specific market.

Installation

npm install -g mcp-server-andru-intelligence

Or run directly:

ANDRU_API_KEY=sk_live_... npx mcp-server-andru-intelligence

Configuration

Environment Variables

Variable	Required	Default	Description
ANDRU_API_KEY	Yes	—	Your Andru Platform API key
ANDRU_API_URL	No	https://hs-andru-test.onrender.com	API base URL

Get your API key at platform.andru-ai.com/settings/api-keys.

Claude Desktop

Add to your claude_desktop_config.json:

{
  "mcpServers": {
    "andru-intelligence": {
      "command": "npx",
      "args": ["mcp-server-andru-intelligence"],
      "env": {
        "ANDRU_API_KEY": "sk_live_your_key_here"
      }
    }
  }
}

Claude Code

claude mcp add andru-intelligence npx mcp-server-andru-intelligence \
  --env ANDRU_API_KEY=sk_live_your_key_here

Available Tools

Qualification & Scoring

Tool	What It Does	Latency
get_icp_fit_score	Tells you in seconds whether a company is worth your time — scores across 5 dimensions against who actually buys from you	<100ms
batch_fit_score	Score up to 50 companies at once — tier and score so you can rank a list in under a second	<500ms
classify_opportunity	Full read on a deal — fit score, persona match, risk flags, disqualification check, and a verdict: pursue, pause, or walk away	<200ms
get_disqualification_signals	Find out if you're wasting time on a deal that won't close — three layers of signal and a clear recommendation	<200ms

Stakeholder Understanding

Tool	What It Does	Latency
get_persona_profile	Look up who you're actually talking to — what they care about at 7 AM, why they'll say no, and exactly how to open	<50ms
get_messaging_framework	Get the exact words to use — MBTI-adapted so the analytical CTO and the results-driven VP Sales get different versions	<50ms
get_competitive_positioning	Battlecard for a specific competitor — where you win, where they'll attack, which questions to plant	<100ms
get_evaluation_criteria	Scores how well you match what a buyer needs — across pain coverage, outcome clarity, capability fit, and 3 more dimensions	<100ms

Account & Pipeline

Tool	What It Does	Latency
get_account_plan	Builds the account plan you'd normally spend a weekend on — stakeholder map, MEDDICC gaps, and the unified story	<100ms
get_icp_profile	Returns everything Andru knows about your ideal customer — all 5 intelligence layers and the patterns that predict churn	<100ms
get_capability_profile	Machine-readable snapshot of what your product does and who it's for — designed for buyer-side evaluation	<50ms

Prospecting & Meetings

Tool	What It Does	Latency
discover_prospects	Finds real companies showing the same buying signals your best customers showed — searches the web live	15-30s
get_pre_brief	Pre-call prep so you don't walk in cold — talk track, discovery questions, anticipated objections, and the one thing to get done	10-20s

CRM Syndication

Tool	What It Does	Latency
get_syndication_status	Shows whether your CRM has your current intelligence or is running on stale data	<200ms
trigger_syndication	Pushes latest intelligence into your CRM — detects which platforms are out of date and updates only what's stale	5-15s

Founder Tools

Tool	What It Does	Latency
get_sales_blueprint	First sales hire blueprint — JD, comp model, interview questions, and 90-day ramp plan for the stage you're at	10-20s
get_thesis_match	Match your company against VC investment theses — top 5 fits with reasoning for why each thesis applies	10-20s
get_founder_wellness	Burnout risk assessment with recovery recommendations — because 54% of founders are severely stressed and 81% hide it	<200ms
simulate_buyer_persona	Practice your pitch against a simulated CFO, CTO, or VP Sales — get the objections before the real meeting	5-15s

CLI

All 19 tools are also available from the command line via the companion andru-intel package:

npx andru-intel list                    # see all 19 tools
npx andru-intel score "AI code review"  # instant ICP (works offline)
npx andru-intel persona CFO             # buyer persona deep dive
npx andru-intel blueprint --stage "Series A" --arr "$2M"
npx andru-intel thesis "AI sales platform" --stage "Seed"
npx andru-intel roleplay CTO
npx andru-intel wellness
npx andru-intel run get_competitive_positioning --companyName "Acme"

Cold-Start Support

7 tools work without any pipeline data — just describe your product:

• get_icp_fit_score, get_persona_profile, get_messaging_framework, get_competitive_positioning, get_evaluation_criteria, classify_opportunity, get_disqualification_signals

Pass productDescription, vertical, and targetRole parameters, or let Claude infer them from your conversation. The tools use pre-built stakeholder understanding (5 named buyer personas, 3 vertical segment profiles) to deliver results immediately.

Run a full ICP pipeline at platform.andru-ai.com for understanding tuned to your specific product and market.

Available Resources

URI	Description
andru://icp/profile	The complete profile of the companies you should actually be selling to — 5 intelligence layers, 7 critical questions, and churn prediction patterns
andru://pipeline/runs	All your pipeline runs and what each one produced — ICP layers, lead gen strategy, account plans, and deck output
andru://accounts	Your tracked accounts — tier, pipeline value, stakeholder count, and account plan status

How It Works

This MCP server is a thin proxy that authenticates with your Andru API key and forwards tool/resource requests to the Andru backend. All intelligence generation, ICP scoring, and data access happens server-side — the MCP server itself is stateless.

Claude Desktop/Code  →  MCP Server (stdio)  →  Andru API (HTTPS)

A2A Protocol

Andru also supports the Agent-to-Agent (A2A) protocol for direct agent-to-agent communication. The AgentCard is available at:

https://hs-andru-test.onrender.com/.well-known/agent.json

Also Available As

Chrome Extension — Sales intelligence on LinkedIn profiles, Gmail compose, and any company page. Install from Chrome Web Store.

Intelligence Briefs

Free signal reads for the questions technical founders ask at 11 PM:

• I've Done 30 Customer Interviews and Still Can't Define My ICP
• I Know My ICP But My Outreach Still Isn't Working
• My Pipeline Is Full of Companies That Like Us But Nobody's Buying Urgently
• As a Technical Founder, What Am I Getting Wrong About Sales?
• Why Does My Messaging Fall Flat Even When I'm Talking to the Right Companies?

License

MIT